Invoke News   •   March 25, 2019

It’s typical for startup and high growth companies to make use of “on-demand/fractional” executives to manage accounting and finance, human resources and payroll, and software or technology systems.

So why not apply that same model to marketing knowledge and expertise?

It’s too easy (and very common) to get caught up in the day-to-day business and operational realities of your company, distracting you from major objectives and key initiatives. Our team is a focused resource poised to develop and drive marketing strategy, planning and execution of all go-to-market activities. You also benefit from our depth of experience, as we utilize best practices and techniques seen across multiple companies, industries and business situations.

Who needs Fractional Marketing Leadership?

1. Companies with an existing marketing team needing executive level guidance, perspective and leadership.
2. Companies who are planning on hiring a VP Marketing or CMO role in the near future but want to get a jump-start on refining their marketing strategy and launching key go-to-market initiatives.
3. CEOs, CMOs and VPs of Sales or Marketing who would like an independent and experienced-based perspective on their business and go-to-market strategy and tactics.

Sound interesting? Connect with us and we’d be happy to discuss how Fractional Marketing Leadership could benefit your company.

Our team at Invoke Marketing becomes an extension of your team by setting the strategy, identifying opportunities and marketing tactics, leading team meetings, setting the priorities, and taking responsibility for the outcomes. We work with clients to align our involvement with their needs and major activities so while there might be similarities in focus and objectives, each engagement is scoped to the needs of the business.

The work includes strategic elements and tactical execution, such as:

1. Target Markets and Buyers – analyzing and understanding the best market opportunities and developing relevant core propositions relevant to your target audience
2. An Executive Voice – adding independent and impartial experienced-based perspectives to the executive management team.
3. Sales Pipeline Execution – Creating a “full funnel” perspective around driving top of funnel leads through mid-funnel nurturing, ending with an effective sales engagement and sale (including both systems and process).
4. Content Strategy and Execution – branding/positioning/messaging and mapping content to ensure optimal channel touch points throughout the customer journey.
5. Metrics and Measurement – establishing and monitoring key performance metrics including; conversions, ROI, lead growth rate, cost per lead, cost of customer acquisition, and lifetime customer value.

Sound interesting? Connect with us and we’d be happy to discuss how Fractional Marketing Leadership could benefit your company.