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ABOUT2019-12-17T15:14:33-06:00

Our Story

(And We’re Stickin’ To It)

What fuels us is the passion, dedication, expertise and focus to grow brands through building stronger engagements, with your customers AND your employees. Our ability to uncover and communicate the true essence of a company’s brand is among the best in the country.

We’ve developed a proven process for identifying a brand’s customer journey and true identity, internally and externally. This process delivers an effective communication strategy that will strengthen your brand or company’s identity.

We work as your brand champion with all your marketing resources (ad agency, PR, internal departments, HR, etc.) making sure everyone is in ALIGNMENT with your BRAND VISION and your CUSTOMER EXPERIENCE.

We leverage our vast industry experience and expertise to utilize the best practices and solutions for your unique growth opportunities.

Meet The Team

OUR EXECUTIVE TEAM IS HANDS-ON WITH EVERY CLIENT.

YOU ALWAYS GET THE “A-TEAM.”

TIM SMITH
CEO

Tim is a high-energy and innovative EOS Traction experienced marketing professional with an extensive background in all areas of strategic marketing including; Brand Development, Branding, Positioning, Direct Marketing, Hyper-Targeting/Segmentation, Partnerships, Ideation and New Product Development.

His expertise has driven the development and delivery of new brands, marketing concepts and solutions for B2C and B2B clients and he has an acute understanding of C-Suite expectations and strategic issues. A passionate and persuasive presenter with experience on both the client and agency side of the marketing continuum, he provides a unique and practical perspective on a myriad of marketing situations and business issues.

MARK HOFFMAN
President

Mark loves to challenge the norm. He has often been referred to as the “Honda” of the marketing world. Just like they found many excellent uses for their engine technology, Mark finds new and creative ways to handle marketing.

With over 30 years in the branding, marketing and customer brand experience arena, he’s helped to grow businesses from start-ups to Fortune 500 firms. He has extensive experience across a wide array of industries. Mark builds cohesive teams in branding, marketing, events and creative execution to deliver measurable results.

KRIS LAFAVOR
Creative Director

Kris is known for delivering visually unified brand experiences through a unique process that merges her innovative design skills and strategic thinking. Beginning with a thorough understanding of a brand’s strategic framework, Kris crafts graphic identities, digital and traditional communications, customer journey maps and infographics to help forge a truly integrated visual brand.

Often working with cross-functional teams, Kris applies her passion for design excellence and technical know-how to create ideas that will grow with her clients as they expand and prosper.

CHRIS LUND
Vice President,
Employee Engagement

Chris has years of experience working with companies to motivate and inspire their employees to do more, creating sales incentives to drive channel sales and executing unforgettable event experiences around the globe. Chris dives deep into his customer’s culture to ensure that he provides the very best solutions that deliver meaningful and measurable results. He is skilled in helping companies, both large and small, achieve their business and sales goals.

Chris is responsible for overseeing programs involving Global Meetings & Event design, Loyalty Platforms and Award & Recognition programs.

Our Process

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Our proven process brings clarity and succinct definition to who you are, what makes you unique and relevant and how to get to where you need to go!. We involve your executive team, staff, customers and vendors in our process to define and refine your brand in order to deliver a meaningful and consistent customer experience. This process creates a stronger communications platform to help build your brand, implement a merger, or redefine a brand experiencing significant growth or change.

Ready to Talk?

WE CAN HELP WITH YOUR RUFF IDEAS.

Contact Us