Strategy
Developing a solid marketing strategy in sync with and in support of the overall business plan, is critical in order to create a solid foundation for future growth.
Our process for developing a succinct and focused marketing strategy and plan, allows you to maximize the effectiveness and efficiency of all marketing tactics and creative elements. We strongly believe in the importance of taking the upfront time needed to develop a solid strategic plan so that all your marketing efforts are on target and measurable.
Brand Positioning
Accelerating growth comes from properly developing and positioning your brand in a way that’s both relevant and motivating.
Clients have described our brand positioning process as unique, concentrated, engaging and extremely valuable. We have a proven track record across multiple industries and brand life-stages.
Fractional Marketing Leadership
Fractional Marketing Leadership gives you a team of experienced, marketing executives who will develop and strengthen your marketing strategies, maximize the impact of your marketing efforts and help grow your internal team.
Many companies know they need senior marketing experience in order to grow but aren’t quite ready to hire a full-time CMO or EVP. If this is you, our Fractional Marketing Leadership approach is the perfect solution! Our team gives you the strategic marketing expertise needed for next-level growth and to help strengthen and grow your internal marketing team.
Creative Deliverables
Our creative team’s unique approach starts with their involvement in the initial strategic framework discussions and development. Their contribution ensures that creative deliverables will be in-line with the overall brand and marketing strategy.
Adding their innovative design skills to this strategic foundation results in a wide range of deliverables including; graphic identities, logo and brand design, digital and traditional communications, journey mapping, infographics and video production.
Areas of Focus
Our experience has proven successful in a wide range of markets and business situations, however we have a unique expertise in the following markets and disciplines.
Medical Device and Healthcare
We excel at medical marketing and supporting the needs of medical device, healthtech companies and healthcare organizations. Keeping pace with the rapidly growing healthcare industry requires organizations to be laser focused with their positioning. Our experience in healthcare provides you with a broad spectrum of insights regarding consumer and care provider needs. We understand how to translate the high tech medical world into real world results.
Customer Experience & Employee Engagement
What your customer experiences is critically dependent on how deeply your employees are engaged with your brand and core values. This is what BRANDING FROM THE INSIDE OUT is all about!
We develop, execute and manage both internal and external strategic communications that are consistent with the brand identity and relevant to your specific audience or stakeholder groups.
