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Fractional Marketing Leadership2019-01-08T13:50:00-06:00

It’s typical for startup and high growth companies to make use of “on-demand/fractional” executives to manage accounting and finance, human resources and payroll, and software or technology systems.

So why not apply that same model to marketing knowledge and expertise?

It’s too easy (and very common) to get caught up in the day-to-day business and operational realities of your company, distracting you from major objectives and key initiatives. Our team is a focused resource poised to develop and drive marketing strategy, planning and execution of all go-to-market activities. You also benefit from our depth of experience, as we utilize best practices and techniques seen across multiple companies, industries and business situations.

Fractional Marketing Leadership

Providing broad-based perspective around best practices in customer acquisition, customer experience, and marketing execution.

Who Needs Fractional Marketing Leadership?

  • Companies that have an existing marketing team that needs executive level guidance, perspective, and leadership.
  • CEOs, CMOs and VPs of Sales or Marketing who would like an independent, outside perspective on their business and go-to-market strategy and tactics.
  • Companies who are planning on hiring a VP Marketing or CMO role that want to get a running start on major go-to-market activities and take the time to find the right hire.

Our team at Invoke Marketing becomes an extension of your team by leading team meetings, setting the priorities, and taking responsibility for the outcomes. We work with clients to align our involvement with their needs and major activities so while there are similarities in focus and objectives, each engagement is scoped to the needs of the business.

The work includes strategic elements and tactical execution, such as:

  1. Target Markets and Buyers – analyzing and understanding the best market opportunities and the decision makers within them including core value propositions by audience.
  2. Sales Pipeline Execution – a “full funnel” perspective around driving top of funnel leads to middle of the funnel nurturing to end of funnel sales engagement and closing including both systems and process.
  3. Content Strategy and Execution – messaging/positioning and mapping content to the entire buying process including the optimal channels to reach target buyers and their touch points along the buying journey.
  4. Metrics and Measurement – establishing and monitoring key performance metrics like lead growth rate, cost per lead, cost of customer acquisition, and lifetime customer value.
  5. An Executive Voice – adding independent and impartial go-to-market perspective to the executive management team.

Our Fractional Marketing Leadership team can help you build integrated sales and marketing processes, and win more business faster by identifying and removing any friction present in customer experience.

Sound interesting? Connect with us and learn how Fractional Marketing Leadership can benefit your company.

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