“Every decision your customer makes is based on EMOTION. Then they find the FACTS that support their feelings.”
TIM SMITH
We’ve had the great pleasure of working for and with some of the most progressive companies in the country. These include a wide range of industries and business issues faced by small start-ups as well as Fortune 100 companies. So over the years, we’ve accumulated a great wealth of insights and have witnessed incredible changes in marketing and especially the availability of data. However, one thing that hasn’t changed is the need for companies to connect with their customer. Data is only one tool to understanding what drives someone to purchase. Understanding the emotional connection is where we excel, and we will use this forum to share some of our expertise.
Refocus, Rebirth, Revive!
ReFocus, ReBirth, ReVive! Invoke Insights • April 2020 Right now, we are in an enormous shifting pattern in the way we purchase goods and services. Over the past several years [...]
What is Fractional Marketing Leadership™ (FML) – Why You Need It
What is Fractional Marketing Leadership™ (FML) - Why You Need It Invoke Insights • April 25, 2019 We’re often asked two simple questions by prospective clients: How do I know if [...]
How To Get Top Tier Marketing Talent That Doesn’t Break The Budget
How To Get Top Tier Marketing Talent That Doesn't Break The Budget Invoke News • March 25, 2019 I It’s typical for startup and high growth companies to [...]