We’ve had the great pleasure of working for and with some of the most progressive companies in the country. These include a wide range of industries and business issues faced by small start-ups as well as Fortune 100 companies. So over the years, we’ve accumulated a great wealth of insights and have witnessed incredible changes in marketing and especially the availability of data. However, one thing that hasn’t changed is the need for companies to connect with their customer. Data is only one tool to understanding what drives someone to purchase. Understanding the emotional connection is where we excel, and we will use this forum to share some of our expertise.