ReFocus, ReBirth, ReVive! Invoke Insights   •   April 2020 Right now, we are in an enormous shifting pattern in the way we purchase goods and services. Over the past several years we’ve been trending toward less human interaction to transactions that require little or no contact with another person. In the last two months, the pace of this trend went from a casual jog to an Olympic sprint. New Workings Habits, New Norm Many experts have [...]

What is Fractional Marketing Leadership™ (FML) - Why You Need It Invoke Insights   •   April 25, 2019 We’re often asked two simple questions by prospective clients: How do I know if I need Fractional Marketing Leadership (FML)? Why have your clients chosen to utilize FML? The answer to both questions is the same. It’s either because the client’s internal marketing team lacks marketing experience and expertise, or they don’t have available capacity to get the job [...]

How To Get Top Tier Marketing Talent That Doesn't Break The Budget Invoke News   •   March 25, 2019 I It’s typical for startup and high growth companies to make use of “on-demand/fractional” executives to manage accounting and finance, human resources and payroll, and software or technology systems. So why not apply that same model to marketing knowledge and expertise? It's too easy (and very common) to get caught up in the day-to-day business [...]